Google has been getting very aggressive with some of their recent deals. Their willingness to throw some money around to partners and to do one-off deals is increasing (Dell, AOL, Fox Interactive/MySpace, and the Associated Press come to mind).
I ran across this on ZDnet. It sums up nicely why they’re beginning to do this.
Google CEO Eric Schmidt, at last months Q2 earnings conference call, reconfirmed:
we are in the search business, so we need all of the information. We want to partner with people to get information so our search end users can see it.
We’re also in the advertising business, and we’d like to provide advertising services to people who have their own proprietary content. So depending on where we are in that spectrum, we either do an advertising deal or a content deal or a hybrid deal.
But ultimately our goal at Google is to have the strongest advertising network and all the world’s information, that’s part of our mission.
Google has finally realized that they’re going to have to share the wealth to acheive their vision. This is good news for those with valuable content. So hold out for the money.
