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	<title>Randy Weber &#187; Belkin</title>
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	<description>a.k.a. World Wide Weber</description>
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		<title>Customer Service Disaster</title>
		<link>http://randyweber.com/blog/2009/01/18/customer-service-disaster/</link>
		<comments>http://randyweber.com/blog/2009/01/18/customer-service-disaster/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 02:43:44 +0000</pubDate>
		<dc:creator>Randy Weber</dc:creator>
				<category><![CDATA[Belkin]]></category>
		<category><![CDATA[Internet biz]]></category>
		<category><![CDATA[amazon.com]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[reviews]]></category>

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		<description><![CDATA[We talked about excellent customer service on 1/17. Here&#8217;s the flip-side.
We all make mistakes but doing things that are plainly unethical, that&#8217;s different. I found this on CrunchGear. Here&#8217;s what happened:
A site called The Daily Background found evidence that Belkin Bizdev guy, Michael Bayard, is paying folks 65 cents to write good things about Belkin [...]]]></description>
			<content:encoded><![CDATA[<p>We talked about <a target="_blank" title="RandyWeber.com - Excellent Customer Service" href="http://randyweber.com/blog/2009/01/17/customer-service-excellence/">excellent customer service</a> on 1/17. Here&#8217;s the flip-side.</p>
<p>We all make mistakes but doing things that are plainly unethical, that&#8217;s different. I found this on <a target="_blank" title="CrunchGear" href="http://www.crunchgear.com/2009/01/17/belkin-paying-65-cents-for-good-reviews-on-newegg-and-amazon/">CrunchGear</a>. Here&#8217;s what happened:</p>
<blockquote><p>A site called <a target="_blank" title="The Daily Background" href="http://www.thedailybackground.com/2009/01/16/exclusive-belkins-development-rep-is-hiring-people-to-write-fake-positive-amazon-reviews/">The Daily Background</a> found evidence that Belkin Bizdev guy, Michael Bayard, is paying folks 65 cents to write good things about Belkin routers.</p></blockquote>
<p>Here&#8217;s Belkin&#8217;s response (also from <a target="_blank" title="CrunchGear" href="http://www.crunchgear.com/2009/01/18/belkin-replies-to-mechanical-turk-shilling/">CrunchGear</a>):</p>
<blockquote><p>We’ve acted swiftly to remove all associated postings from the Mechanical Turk system.</p>
<p>We’re working closely with our online channel partners to ensure that any reviews that may have been placed due to these postings have been removed.</p></blockquote>
<p>I wouldn&#8217;t say that they fixed the problem. Yeah, they got rid of the reviews but they didn&#8217;t mention firing the employee (which I think should be a given for something this stupid and blatantly unethical), nor did they mention refunds for customers that may have purchased the products based on the false reviews.</p>
<p>The moral of the story &#8211; be careful what you do on the Internet.</p>
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