Having spent some time working in the online personals biz and having used most all of the sites both personally and professionally, I can tell you that the following joke ad from College Humor is dead on. It’s especially true for the smaller sites like the ones that have the racy ads on Facebook.
Your best best is sticking with the major players like Yahoo, Match, and eHarmony (personally I dislike eHarmony, but it works for a lot of people). Some of the niche sites are OK too, like JDate.
Techcrunch digs into a new feature launched by Yahoo Personals. The feature allows users to customize the way search queries are returned to them. It’s about time. I love this feature. I wish more players would do this. While it could go much further, it’s a step in the right direction. It will make my time on YP much more efficient.
Another point made in the article involves physical attraction and is a dig on eHarmony. For the record – looks matter and eHarmony sucks.
Certainly this stuff helps some people find a match. But basic human nature seems to be more visual when it comes to attraction. People don’t necessarily want to fill out an excrutiatingly long personality profile to help them sort through potential matches, then to find out there’s no physical attraction.
Kudos to Yahoo. If we get those users off of eHarmony and onto Yahoo and Match, the matchmaking world will be a much better place.
15-year Internet Marketing Veteran & MBA with Extensive Experience Taking Products and Partnerships from Idea to Marketplace
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